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About AileyLin | SEO & Digital Marketing Expert - AileyLab
個人照片

About Me

Product Planning | Digital Marketing | SEO Optimization & Content Marketing & Advertising
Focused on product planning and digital marketing integration, from market research and user needs analysis to digital promotion strategies, helping brands build clear positioning and accelerate growth.

I am Ailey, a graduate of the National University of Ireland, Galway (Master's in Digital Marketing), with nearly 3 years of experience in product planning and digital marketing. I have led market positioning, persona building, and roadmap planning for new products, while executing SEO optimization, content marketing, and advertising campaigns. These efforts successfully enhanced brand influence, expanded market reach, and improved organic traffic and conversion rates through data-driven analysis.

I specialize in combining product planning and digital marketing perspectives, integrating SEO optimization, social media strategies, digital advertising, and content marketing. Using data tools such as Google Analytics and Meta Ad Manager, I create efficient strategies that ensure every budget and project resource generates maximum value.

Professional Skills (SEO Optimization, Digital Marketing, Product Management)

Data Analytics & Marketing Automation

Marketing Automation
  • Google Analytics 4 (GA4)
    Data monitoring and marketing effectiveness tracking
  • Ad ROI, ROAS calculation
    Optimizing marketing budgets
  • UTM tracking and data-driven decision making
    Refining marketing strategies to increase ROI

Digital Advertising

Google Ads & Meta Ads
  • Google Ads
    (Search Ads, Display Ads, YouTube Ads)
  • Facebook & Instagram
    Ad campaigns and A/B testing
  • Ad data analysis & optimization
    Improving conversion rates (Conversion Optimization)

Product Management

Google Ads & Meta Ads
  • User research
    Market & competitor analysis, product positioning & differentiation
  • Product planning & project management
    Project scheduling, prioritization, and resource allocation
  • Data-driven optimization
    Performance analysis & reporting, refining product strategies

SEO Strategy & Optimization

Search Engine Optimization
  • Keyword Research
    Boosting keyword rankings
  • On-Page SEO & Technical SEO
    Improving Google indexing & readability
  • Off-Page SEO
    Building backlinks & strengthening brand authority

Content Marketing

Content Marketing
  • Content strategy planning
    Enhancing brand influence and user engagement
  • Blog & website content writing
    SEO-driven article optimization
  • Content repurposing
    Expanding influence across multiple platforms

Social Media Marketing

Social Media Marketing
  • Facebook, Instagram, YouTube
    Xiaohongshu and other platforms management
  • Content creation & audience engagement
    Strengthening brand loyalty
  • Social media advertising
    Expanding audience reach

Graphic Design

Graphic Design
  • Proficient in Adobe Photoshop & Canva
    Designing social media posts, brand identity, and marketing assets
  • Creating eye-catching visuals for campaigns
    (Banners, social media posts, e-books, presentations)
  • Designing brand identity, website UI elements, and digital ad creatives
    Ensuring visual style aligns with brand identity