Product Planning | Digital Marketing | SEO Optimization & Content Marketing & Advertising
Focused on product planning and digital marketing integration, from market research and user needs analysis to digital promotion strategies, helping brands build clear positioning and accelerate growth.
I am Ailey, a graduate of the National University of Ireland, Galway (Master's in Digital Marketing), with nearly 3 years of experience in product planning and digital marketing. I have led market positioning, persona building, and roadmap planning for new products, while executing SEO optimization, content marketing, and advertising campaigns. These efforts successfully enhanced brand influence, expanded market reach, and improved organic traffic and conversion rates through data-driven analysis.
I specialize in combining product planning and digital marketing perspectives, integrating SEO optimization, social media strategies, digital advertising, and content marketing. Using data tools such as Google Analytics and Meta Ad Manager, I create efficient strategies that ensure every budget and project resource generates maximum value.