About Me

Ailey | Digital Marketing | SEO & Content Marketing

Specializing in Digital Marketing, SEO Optimization, and Content Marketing to Drive Brand Growth and Market Expansion

I'm Ailey, a graduate from National University of Ireland, Galway (MSc in Digital Marketing), specializing in digital marketing strategy, SEO optimization, content marketing, and paid advertising. With over 3 years of digital marketing experience, I have successfully helped businesses enhance their brand influence, expand market reach, and develop efficient marketing strategies through data analysis to improve organic traffic and conversion rates.

I excel at integrating technical SEO optimization, social media strategies, digital advertising, and content marketing, while leveraging data analytics (Google Analytics, Meta Ad Manager) to develop optimal marketing plans, ensuring every marketing dollar delivers maximum value.

Professional Skills (SEO Optimization & Digital Marketing)

Content Marketing

Content Strategy Planning
Enhancing Brand Influence and User Engagement
Blog and Website Content Creation
SEO-Driven Article Optimization
Content Repurposing
Multi-Platform Influence Expansion

SEO Strategy & Optimization

Search Engine Optimization

Keyword Research
Improving Keyword Rankings
On-Page SEO & Technical SEO Optimization
Enhancing Google Indexing and Readability
Off-Page SEO
Backlinks and Brand Trust Building

Social Media Marketing

Facebook, Instagram, YouTube,
and Xiaohongshu Platform Management
Content Creation and Community Engagement
Building Brand Loyalty
Social Media Advertising
Expanding Audience Reach

Digital Advertising

Google Ads & Meta Ads

Google Ads
(Search, Display, YouTube Campaigns)
Facebook & Instagram
Ad Campaign Management and A/B Testing
Ad Data Analysis and Optimization
Conversion Rate Optimization

Data Analytics & Marketing Automation

Marketing Automation

Google Analytics 4 (GA4)
Data Monitoring and Marketing Performance Tracking
ROI and ROAS Calculation
Marketing Budget Optimization
UTM Tracking and Data-Driven Decision Making
Strategy Optimization for Maximum ROI

Graphic Design

Proficient in Adobe Photoshop and Canva
Designing Social Media Posts, Brand Identity, and Marketing Materials
Creating Eye-Catching Visual Content for Marketing Campaigns
(Banners, Social Media Posts, eBooks, Presentations)
Designing Brand Identity, Website UI Elements, and Digital Ad Creatives
Ensuring Visual Consistency with Brand Guidelines