STP Model Explained: Key Marketing Strategy for Targeting the Right Market
A complete breakdown of the STP model — Segmentation, Targeting, and Positioning — and how to apply it to sharpen your brand’s marketing strategy.
Complete CBBE Pyramid Analysis: Building Irreplaceable Brand Value from the Customer's Heart
An in-depth analysis of Keller's CBBE Pyramid (Customer-Based Brand Equity) theory, exploring how to build strong brand equity step by step from brand identity to brand resonance.
Secondary Brand Associations: Creating Powerful Brand Value Through Association Strategy
An in-depth analysis of Secondary Brand Associations concepts, sources, and strategic applications, helping brands leverage external resources to quickly enhance their image and market value.