STP Model Explained: Key Marketing Strategy for Targeting the Right Market
A complete breakdown of the STP model — Segmentation, Targeting, and Positioning — and how to apply it to sharpen your brand’s marketing strategy.
Essential Brand Positioning: The Perfect Combination of POP and POD for Creating Unique Brand Strategy
An in-depth analysis of the importance of POP (Points of Parity) and POD (Points of Difference) in brand strategy, and how to combine these two elements to create successful brand positioning.