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Complete Guide to the BCG Matrix｜Brand Strategy Map
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Complete Guide to the BCG Matrix: Building a Brand Strategy Map from Market Growth and Market Share

Complete Guide to the BCG Matrix: Building a Brand Strategy Map from Market Growth and Market Share

September 23, 2025 Brand Strategy, Marketing Models

Table of Contents

1. What is the BCG Matrix?

The BCG Matrix (Boston Consulting Group Matrix), also known as the Growth-Share Matrix, was introduced by the Boston Consulting Group in the 1970s. This classic framework helps businesses evaluate products or business units based on two dimensions: market growth rate and relative market share, to guide resource allocation and strategic adjustments.

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Tags: BCG Matrix Growth-Share Matrix Brand Strategy Product Management Marketing Tools

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Ailey Lin Marketing Lab was founded with the goal of helping others gain deeper insights into digital marketing, SEO optimization, and content strategy. Through practical techniques and data-driven strategies, the aim is to improve Google rankings and increase organic traffic.

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